01
High-intent keyword strategy
We map the exact search terms your best customers type when they're ready to buy — then filter out tire-kickers with negative keyword lists that get updated weekly.
PAID ACQUISITION
Google Ads that scale profit — not just clicks.
From keyword research to daily bid optimization and A/B testing, we run your entire paid search engine so you can focus on closing the leads it delivers.
$ scalex ads deploy --client acme
> targeting: high-intent buyers
> quality_score: 9.4 / 10
> cpa: -38% roas: 5.2x
> status: scaling ▲OVERVIEW / WHAT WE DO
What we actually do inside your ad account.
We build and run Google Ads campaigns end-to-end for service businesses and e-commerce brands that need pipeline this quarter — not a 12-month brand play. Every account is managed by a real strategist (never an intern, never an AI-only tool) inside your Google Ads and Google Analytics 4 properties, so you keep 100% ownership of the data, creative, and history we build.
Most clients come to us in one of three states: (1) never run ads before and afraid of burning cash, (2) currently running ads but can't tell what's working, or (3) already spending $5k+/mo and hitting a scaling ceiling. Our job is to diagnose which one you are on the Clarity Call, then deploy the exact campaign structure, bidding strategy, and conversion tracking that unlocks the next stage of growth — measured in cost-per-lead and return on ad spend, not vanity clicks.
CAPABILITIES / HOW WE HELP
Six ways we move the numbers that matter.
02
Conversion tracking done right
GA4, Google Tag Manager, phone-call tracking, and offline conversion imports so every lead is attributed to the campaign, ad group, and keyword that produced it.
03
Ad copy that pre-qualifies
Every headline and description is written to attract buyers and repel bargain hunters — cutting wasted spend before the click ever happens.
04
Landing pages that close
We audit (or build) the page your ad points to, because a 5x ROAS campaign dies on a 1% conversion rate. Speed, message-match, and mobile UX are non-negotiable.
05
Daily bid & budget optimization
Smart Bidding tuned with the right target CPA / ROAS signals, plus manual overrides when the algorithm gets it wrong. We check accounts every business day.
06
Transparent reporting
A live dashboard plus a monthly written report that translates account changes into plain English — spend, leads, cost-per-lead, ROAS, and what we're testing next.
PROCESS / HOW IT WORKS
A repeatable process — not a mystery box.
- STEP 01
Clarity Call
Free 15-min call to review your current setup, goals, and monthly budget. If we're not a fit, we'll tell you.
- STEP 02
Audit & Blueprint
We audit your account (or competitor accounts if you're starting fresh) and deliver a written 30-day campaign blueprint before you sign anything.
- STEP 03
Build & Launch
Campaigns, ad groups, keywords, negatives, ad copy, extensions, and conversion tracking — live within 5 business days.
- STEP 04
Optimize Weekly
Daily monitoring, weekly bid & budget adjustments, bi-weekly ad copy tests, monthly strategy calls.
- STEP 05
Scale What Works
Once we hit target CPA, we systematically expand budget, add geo-targets, launch retargeting, and layer in Performance Max or YouTube.
OUTCOMES / WHAT YOU CAN EXPECT
Real numbers, not vanity metrics.
- 30–60% lower cost-per-lead within the first 90 days
- 3x–7x return on ad spend for e-commerce and high-ticket services
- Full visibility into which keywords and ads actually produce revenue
- A paid channel that predictably scales with your sales capacity
FIT / WHO THIS IS FOR
Built for operators, not tinkerers.
- Home services (HVAC, roofing, plumbing, remodeling, med-spa)
- B2B service firms and agencies with $2k+ deal sizes
- E-commerce brands doing $20k–$500k / mo in revenue
- Local businesses tired of shared-account 'marketing agencies'
FAQ / STRAIGHT ANSWERS
Questions we get every week.
- Do I need to already be running ads?
- No. Roughly half our clients start from zero. The Starter plan is built exactly for that — we handle account setup, billing configuration, conversion tracking, and first-campaign launch.
- Who owns the ad account?
- You do. Always. We work inside your Google Ads MCC as a linked manager. If we ever part ways, the account, creative, keywords, and data stay with you.
- Is the ad spend included in the management fee?
- No — ad spend is paid directly to Google on your card. Our fee covers strategy, build, optimization, and reporting only. This keeps incentives aligned.
- How fast will I see leads?
- Search campaigns typically produce leads within the first 2–3 weeks. Meaningful cost-per-lead reductions land in the 60–90 day window as we gather conversion data and tighten targeting.
PLANS / DELIVERED 100% ONLINE
Pick the tier that fits where you are.
Every engagement is delivered 100% online. Upgrade, downgrade, or pause at any time — no long contracts.
Starter Ads
$750/mo
Best for: New businesses or those just getting started with Google Ads.
- 1 Campaign (Search or Local)
- Up to 10 Keywords
- Basic Ad Copywriting
- Conversion Tracking Setup
- Monthly Performance Report
- 1 Landing Page Audit
- 1 Strategy Call Per Month
- 5-Day Turnaround to Launch
Most Popular
Growth Ads
$1,500/mo
Best for: Service businesses or e-commerce brands ready to scale.
- Everything in Starter, plus:
- Up to 2 Campaigns (Search, Display, Retargeting)
- Up to 25 Keywords
- A/B Ad Testing & Ongoing Copy Optimization
- Negative Keyword Management
- Monthly ROI & Conversion Report
- Google Analytics Integration
- Custom Landing Page Design (1 included)
- 2 Strategy Calls Per Month
- Email Support for Quick Adjustments
ScaleX Ads
$2,000–$3,000/mo
Best for: Businesses spending $5k+/mo on ads and ready for aggressive scaling.
- Everything in Growth, plus:
- Unlimited Campaigns (Search, Display, Shopping, YouTube, Retargeting)
- Advanced Keyword & Competitor Research
- Conversion Funnel & Sales Strategy Audit
- Ad Extensions & Smart Bidding Optimization
- Weekly Reporting & Analytics Dashboard
- Custom Multi-Page Funnel Build (optional)
- Direct Messaging Support
- Priority Access to Ad Account Manager
- Bi-weekly Strategy Calls + Monthly Growth Plan
EXPLORE / OTHER SERVICES
02 / CONVERSION
Web Design & Content Creation
Modern, responsive websites paired with strategic content that turns visitors into customers. Whether it's a full site or a high-converting landing page, we design and write with your audience in mind.
View plans →03 / STRATEGY
Consultation Services
1-on-1 marketing consultations for clarity, strategy, and growth. Expert insight, tailored strategies, and actionable steps — no fluff, just focused advice that drives results.
View plans →Ready to scale google ads management?
Book a free 15-minute Clarity Call. We'll review your current setup and map the fastest path to results.